We rebuilt their content strategy from the ground up: monthly shoot-and-edit content calendars, targeted Meta ad campaigns, and an influencer seeding programme that put Rooted in front of Kampala's food-forward audience.
Work / Marketing
5× engagement growth in 90 days
Rooted had great food and atmosphere but minimal online presence — their Instagram was inconsistent and their ads were generating zero foot traffic.
We rebuilt their content strategy from the ground up: monthly shoot-and-edit content calendars, targeted Meta ad campaigns, and an influencer seeding programme that put Rooted in front of Kampala's food-forward audience.
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